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Videos

Opening your mind

Open-ended feedback is often overlooked in survey design; however, social media and big data have transformed the way textual analysis is viewed. Taking inspiration from this the presenters have sought to reappraise the role of the open-ended...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Alexander Wheatley
June 15, 2014
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Citation

Wheatley, A. (2014a, June 15). Opening your mind. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/opening-your-mind


Research reports

ESOMAR/WAPOR key requirements for opinion polls and published surveys

The eleven ESOMAR/WAPOR key requirements for opinion polls and published surveys.

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2014
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Citation

B.V., E. (2014a, June 15). ESOMAR/WAPOR key requirements for opinion polls and published surveys . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/esomar-wapor-key-requirements-for-opinion-polls-and-published-surveys-


Magazines

Research World (May-June 2013)

The mobile revolution continues apace and this has huge implications for the way we think about and design surveys. Are we ready to take up the challenge?

Catalogue: Research World 2013
Author: ESOMAR B.V.
June 15, 2013
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Citation

B.V., E. (2013a, June 15). Research World (May-June 2013). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/research-world-may-june-2013-


Research papers

The "irrationalisation" of surveys

Survey design has been slow to respond to the key lessons from Behavioral Economics that we often act first, then rationalize our action. The presenters hypothesized that replacing survey methods that assumed rationality with methods that...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Kevin Karty, Jeffrey Henning, Janet Thai, Bin Yu, Steve Lamoureux
Company: Affinnova
September 13, 2012
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Citation

Karty, Henning, Thai, Yu and Lamoureux (2012a, September 13). The "irrationalisation" of surveys. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-irrationalisation-of-surveys


Research papers

Dimensions of online survey data quality

Several recent research articles explore the impact of panel sourcing on speeding, fraudulent respondents, and participant engagement. A large number of studies have explored differential cross- cultural responses to survey design and its effect on...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Mitch Eggers, Jon Puleston
Company: GMI (Global Market Insite)
September 13, 2012
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Citation

Eggers and Puleston (2012a, September 13). Dimensions of online survey data quality. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/dimensions-of-online-survey-data-quality


Research reports

AAPOR standard definitions

For a long time, survey researchers have needed more comprehensive and reliable diagnostic tools to understand the components of total survey error. Some of those components, such as margin of sampling error, are relatively easily calculated and...

Catalogue: ESOMAR Codes And Guidelines
Author: AAPOR B.V.
June 15, 2012
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Citation

B.V., A. (2012a, June 15). AAPOR standard definitions . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/aapor-standard-definitions-


Research reports

Conducting survey research via mobile phone

It is critical that the researcher is aware of and responsive to existing national laws, stricter standards or rules that may be required in any specific country, and the local regulatory climate and cultural disposition toward contacting mobile...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2010
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Citation

B.V., E. (2010a, June 15). Conducting survey research via mobile phone . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/conducting-survey-research-via-mobile-phone-


Research reports

Guide on distinguishing market research from other data collection activities

The ICC/ESOMAR International Code on Market and Social Research has always included a requirement for members to maintain the distinction between market research and commercial activities such as advertising, sales promotion, direct marketing and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2009
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Citation

B.V., E. (2009a, June 15). Guide on distinguishing market research from other data collection activities . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/guide-on-distinguishing-market-research-from-other-data-collection-activities-


Research reports

Guide on distinguishing market research from other data collection activities (Spanish)

The ICC/ESOMAR International Code on Market and Social Research has always included a requirement for members to maintain the distinction between market research and commercial activities such as advertising, sales promotion, direct marketing and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2009
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Citation

B.V., E. (2009a, June 15). Guide on distinguishing market research from other data collection activities (Spanish). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/guide-on-distinguishing-market-research-from-other-data-collection-activities-spanish-